Posted 4/12/2009 5:58 AM PDT on The Sacramento Bee
The problem with the Bee in a nutshell, or perhaps an eggshell:
No Happy Easter. Anywhere. So what's up with that?
Going through the paper this morning, the only person to say happy Easter was columnist Jeanne Phillips, a rather pleasant irony!
The Bee is having trouble, just like other papers are having trouble for a number of reasons. But one in particular is that they are so out of touch with their community of readers that they won't even wish them a happy Easter even though they must know most of them celebrate it.
I'm not talking about images of Christ on the cross for goodness sake! They could have the Easter Bunny, or even images of decorated eggs. For heaven's sake (or not), acknowledge the holiday!
The street talk angle here is simple. People do mention it to each other. Personally, I have other things more important to me than getting all hot under the collar about seasonal greetings (remember Season's Greetings?) but a lot of people do, and for every person who mentions something they are bothered by there is a larger number who say nothing.
Happy Easter and Merry Christmas are not going to save you. But recognizing things that are important to your readers, even if they are not important to you will go a long way to bringing your newspaper to its own salvation.
Happy Easter!
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